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Announcing: British Fires x Henry Pollock

We’re proud to welcome England and British & Irish Lions back-row Henry Pollock as British Fires’ first brand ambassador.

Henry is one of the most exciting talents in British sport today. His energy, determination and refusal to settle for anything less than his best have made him a standout on the pitch, and those same qualities are what drive us at British Fires. Every suite and stove we make is designed with care, built to perform and made to be enjoyed for years to come.

Away from the noise and intensity of the game, Henry knows the value of switching off. Whether it’s recovering after a tough match or simply spending time at home, there’s nothing quite like the warmth and comfort of a real fire. That’s the feeling we create for our customers every day, and it’s why this partnership feels like such a natural fit.

As our first ever brand ambassador, Henry will be with us over the next 12 months, helping to bring the British Fires story to more homes than ever before. We can’t wait to share what’s in store.

Branch

An Exclusive Partnership, Built with Matchroom

Bringing a partnership of this scale together took the right team behind it. We worked hand in hand with Matchroom, whose experience in elite sport and talent partnerships helped turn an ambition into reality. From the first conversation through to the shoot day, their team understood exactly what British Fires stands for: craftsmanship, quality and the simple pleasure of coming home to a real fire.

What the Next 12 Months Hold

Henry will be working with British Fires to share more of his story and bring our brand to a whole new audience. You can expect more content featuring Henry across our website and social channels, giving a closer look at life behind the scenes and the moments that matter away from the spotlight. We'll also be working with our dealer network to bring the partnership into showrooms, so customers can experience the story first hand. We've got plenty more planned, and we can't wait to share it with you as the year unfolds.

Welcome to the Team, Henry

This partnership marks a new chapter for British Fires. We're proud to have Henry on board, grateful to Matchroom for helping make it happen, and excited about everything still to come.

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Thank you for reaching out to us. We’ve received your enquiry and a member of our team will review it shortly.

You can expect to hear back from us within 24–48 hours.

If your enquiry is urgent, please don’t hesitate to call us directly on 0808 1699911.

We appreciate you getting in touch and look forward to assisting you.