Designed in the New Forest. Handcrafted for realism
Real oak, real craft, real atmosphere. Inspired by the New Forest and handcrafted in Christchurch, our electric fires bring the warmth and character of a log fire to any room, without a chimney.
Henry Pollock × British Fires
We’re proud to welcome England and British & Irish Lions back-row Henry Pollock as British Fires’ first brand ambassador. One of the most exciting talents in British rugby, Henry is known for his energy and determination on the pitch, but also understands the importance of slowing down and switching off at home. It’s a natural fit for British Fires, and the start of an exciting new partnership.
Inspired by nature
On England’s beautiful south coast lies the New Forest National Park – the inspiration behind our electric fireplaces.
Its rich and varied landscapes inspire the natural ambience at the heart of every British Fires design.
Electric fires, Inspired by Nature
Explore the New Forest Inset Range
It’s the finer details that make the difference. We’ve perfected the fire, now it’s time to make it yours.
Why choose an electric fire?
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Install almost anywhere
No chimney, flue or gas supply is needed, so you can place your fire wherever it suits the room. That could be a media wall, an open-plan living space or a bedroom. Inset fires sit flush in the wall, and stoves and suites simply plug in.
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Real warmth when you want it
Every British Fires electric fire has a built-in heater with up to 2kW of output, enough to warm a typical living room. The heat settings are ideal to take the chill off on a cool evening or keep the room cosy through winter.
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Flames all year round
Switch the heater off and the flame effect keeps running on its own. That means you can enjoy the glow of a fire on a summer evening without heating the room. With the heater off, it costs very little to run.
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No smoke, ash or fumes
There's no burning, so there's no smoke, soot, ash or fumes, and no chimney to sweep or logs to store. That makes it easy to live with around family and pets, and your walls and furnishings stay clean.
Find a showroom near you
See it in person
Our dealer network across the globe allows us to partner with specialist fireplace showrooms. Whether you are in the UK or another country, find a dealer and see the fires come to life.
Explore the full range of electric fireplaces in our latest brochure
Our product range
Find a dealer
British Fires products can only be found in selected and exclusive dealers around the UK
Contact our sales team
Looking for a product on display or want to discuss your project?