The King’s Award Announcement
British Fires Receives The King’s Award
We are proud to announce that we have been honoured with The King’s Award for Enterprise in International Trade, one of the most prestigious business awards in the United Kingdom.
This recognition marks a significant milestone in the company’s history and celebrates the exceptional growth of our export business over recent years. It is a reflection of the increasing global demand for our brands, particularly British Fires, which has become firmly established as a leading name in luxury electric fireplaces across international markets. Through continued innovation, product excellence, and a commitment to British design and engineering, British Fires has achieved substantial growth in overseas sales, expanding our presence across key global territories and strengthening relationships with customers around the world including the EU, North America, Australian & NZ and UAE.
A key part of this success has been aligning with the right international partners who share our values, ambition, and commitment to delivering exceptional customer experiences. We extend our sincere gratitude to all of our distributors, retailers, and business partners whose collaboration and support have played an essential role in this achievement.
A word from Ivor Mitchell, Founder:
“When I started this business in 1983, it began with a simple ambition, to build a company founded on quality, innovation, and strong relationships. To see how far we have come today, with our products recognised and enjoyed around the world, is incredibly rewarding. Receiving The King’s Award for Enterprise in International Trade is a proud moment not only for me personally, but for everyone who has been part of the journey over the last four decades. What makes this achievement even more special is that we share it with the fantastic partners, customers, and team members who have supported us along the way.”
A major factor behind this international success has been the strength and depth of the British Fires product range, combining innovative design with market-leading flame visuals and premium craftsmanship. Our products continue to resonate with customers across the world, reflecting the growing global appeal of British-designed electric fireplaces.
In particular, the introduction of our Deluxe Real Logs has become a defining moment for the brand — showcasing the level of authenticity, detail, and innovation that British Fires is now recognised for internationally. The overwhelmingly positive response to these products is a testament to how far the brand has evolved and the position it now holds within the global marketplace.
Finally, we would like to extend our sincere thanks to everyone who has contributed to this achievement, our dedicated team, trusted partners, loyal customers, and distributors across the world. Their belief in our products and shared commitment to excellence have been instrumental in helping us reach this milestone.
As a British manufacturer, we are incredibly proud to be flying the flag for the UK within the global fireplace industry. To see British Fires recognised on an international stage is both a privilege and a responsibility that we carry with great pride, and we look forward to continuing to represent British design, innovation, and quality around the world for many years to come.